Hi, I’m Brandon.
Minneapolis based designer creating human-centered experiences across digital and physical touchpoints.
Featured Projects
Experience Strategy
Dynamic Personal Training
An improved end-to-end experience of Life Time’s second largest business unit: personal training. From sharing with prospects the unique value proposition through all available channels to helping members succeed by providing trainers with the right tools at the club and beyond.
Guest of Member: Freemium to Premium
Group fitness is one of Life Time’s differentiating programs that have prospects joining and members coming back for more. Exploring lead generation and acquisition opportunities to try classes and everything Life Time has to offer through an intuitive omnichannel approach.
Product Design
LifeShop
A redesign of Life Time Inc's e-commerce website for improved user experience, branding, and business goals resulting in 15% YoY growth.
Health Guidance
A mobile application to help patients find healthcare providers and learn about healthcare conditions and treatments.
Interactives
Cardboard City
A one of a kind exhibition at the Science Museum of Minnesota, focused on engaging diverse families and young learners with engineering skills through the use of a familiar material.
Moon Adventure Game
A NASA funded immersive and collaborative game-based STEM learning experience about conducting research, living, and surviving on the Moon. Distributed to 350 informal STEM institutions across the country.